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When you know you came here to do something different…

Don’t hide your message
behind marketing jargon.

Download the DIY Your Copy Checklist and say it better than any copywriter could (no writing experience required)…

    Hey there! Sarah Lucille here.

    When describing the deeply creative work you offer, breaking down what you really do into an elevator pitch can feel like a betrayal.

    There’s so much to say and so little attention span to share it with! 

    Think back…

    Remember the first time you knew you had to do something BIG in life? 

    When that passion transformed into a career?

    Then you had to figure out how to offer what you do in some kind of packaged, easy-to-describe way? 

    Maybe you checked one of the boxes below as your career title of choice…

    • Entrepreneur
    • Teacher/Educator
    • Consultant
    • Graphic Designer
    • Photographer
    • Counselor
    • Coach
    • Content Creator
    • Author
    • Multimedia Designer

    …and so on.

    With your diverse talents and interests, you can do just about anything. It’s the blessing (and curse) of being multi-passionate with unworldly levels of hyper focus.

    It means feeling driven by

    what if” questions
    what hasn’t been done yet
    pushing the status quo
    offering experiences
    advocating for the underdogs
    ruffling some feathers.

    A curious mind craves creation.

    unfortunately we’re no stranger to days spent in bed consuming content when we want to be sharing it with others instead…

    What’s the block? What can get in the way of getting your (most truthful) message out there?

    Finding the Right Words

    That’s where I come in.

    My artistry is playing wordsmith, muse, and possibility opener to people with an important message and many ideas to share.

    I help you find the words that do more than connect with your ideal client. They accurately capture your core message and take your work to the depths you’ve been craving. 

    When I heard Sarah speaking at a conference, I immediately felt drawn toward her because I felt she had another level of understanding in regards to knowing “the person” behind the coach. When she said that in her coaching she first takes her time to really get to know the person and their style, and based on that, she helped you develop the business, I felt a click and said to myself “she is the one.”

    What I most like about her coaching is that she helps you develop a structure based on HOW you are as a person, so this way all your business is aligned with who you truly are…I have advanced so much professionally AND personally with Sarah’s coaching. I had a workshop and a course that was kind of shelved because I had no idea of how to move forward. I didn’t know how to proceed. Today I am about to launch my workshop (and my course is also on the way) in an online format thanks to her & I feel so amazing with my progress and proud of myself that I am finally putting into action all the ideas I have had in my head for years.

    Today, Sarah is a pillar in my life, she helped me believe in myself, I am so much more confident now with everything and I only know I want to keep working with her. Every time I feel stuck or overwhelmed, just listening to her helps me come back to the ground and center myself. She holds a space that is so magical, she asks questions that bring amazing insights and her presence gives me energy to want to keep going with courage and confidence.

    We all need help. Asking for help is crucial to grow your biz. And she is the right person to ask for help. I think the most important thing to know before they enroll, is that the sooner they enroll, the better. I wished I could have done this coaching back when I started my coaching practice 5 years ago.

    Stefy Schoffel

    Founder, InBodyMindNow

    For the creators pushing the status quo...

    You explore the possibility of the impossible.

    Fuck being told what’s “realistic” or “marketable.” You’ve probably heard enough about what you should be doing.

    Do something different.

    You have amazing, original ideas… but the words don’t always flow to accurately capture what you do.

    Are you really stuck? 

    Or are you a creative being with more ideas and vision than it seems humanly possible to act on?

    Are you really needing a blueprint or “expert” to tell you what to do? 

    Or have you always been the source of your deepest wisdom and you know you came here to share a message and have a creative impact on the world?

    Are you nervous that this is another temporary special interest and that nothing tangible will result in you pursuing this wholeheartedly? 

    Or have others wrongly mocked you as flighty and fake and told to get your head out of the clouds and apply yourself?  

    Are you really struggling with follow through or money mindset or whatever they’re saying we need to fix about ourselves these days? 

    Or are you internally grieving the fact that the capitalistic, white supremacist system we live in pressures us to monetize and productize every aspect of our lives or prove ourselves, leaving very little room for true creativity?

    What if you embraced how different and weird and restless you feel and tap into all of that to express what you came here to say? What if that’s where your magic lives? 

    How We Collaborate:

    Playing with Possibility Through Those “Impossible Ideas”

       Expressing your real message (not just what sells) can be an emotional process. Intellectualizing what you feel and want to do is one thing. Really feeling and expressing it is another. When you shed attachments to any limits and labels that have prevented you from courageously playing with all the ways you can show up, this is the process where you can uncover all the hidden aspects of you and what you came here to do. By practicing shapeshifting messaging and copy, we play in the realm of possibility and uncover “who you are.”

    The Ultimate Muse Experience

    Have a visionary, messaging maven and wordsmith on your creative team. We go from concept to creation to writing all the words you’re ready to publish.  This is an ongoing, retainer program best suited for if you already have a business or plan to launch one.

    ABOUT ME:

    Messaging Maven & Muse, Wordsmith, Shapeshifter, Playing with Possibility

    Over a decade of experience in copywriting, messaging, and communications

    Teaching and coaching since 2006

    Thanks to many blessings, including my neurodivergent brain, I’m naturally inclined toward things like…

    • An elephant’s memory for patterns and connections between different topics and messages
    • An endless Gemini curiosity about all topics resulting in knowing a whole lot about many random things
    • A mysterious tendency to see the future and say just what needs to be said (and heard) in the moment
    • A nonstop enjoyment of playing with words and talking about how we talk about things

    This has landed me in many roles: Lead teacher and School Administrator, Director of Communications, Group Facilitator for LGBTQ+ Organizations, Performer and Pole Dancer, Ghostwriter, Coach, Messaging Consultant and Copywriter for top online businesses.

    When I’m not typing out words and researching random topics, I’m hanging out and seeking adventures with my partner, 2 kiddos, and 2 doggos.

    When not adventuring, I’m probably in bed zoned out to some vampire show living the life of a wannabe extrovert.

    Professional Things:

    Bachelor of Arts in History and French
    Masters in Education
    Certified Health Coach and Energy Healer
    Communications and Messaging Consultant

    Testimonials…

    It would also probably help to know I’m not new to business. I’ve been a business coach full-time for the past 15 years…so it’s safe to say I’ve seen a lot and average does not impress me.

    Over my 15 year career I must say Sarah is one of a FEW people I’ve seen execute with absolute consistency. When left to do what she does best, she SHINES. She’s one of the fastest integrators I’ve witnessed. She can go from concept to execution in a very short time. 

    And, not only is she good at what she does, she’s a conscientious person who is deeply committed to intersectional social justice. She cares about PEOPLE.

    Sarah does not work well in dysfunction (who does?!) or when her creativity is stifled. She’s absolutely open to input and direction and once she has it, it’s best to allow her to work.

    I’ve watched her make HUNDREDS of thousands of dollars for her clients being the behind the scenes engine for some major launches in the personal development and health/wellness spaces. She’s an asset for sure.

    Lena West

    Founder, CEO Rising

    Marina Francis

    Sarah’s style is an incredibly freeing way to work. Whatever we did was always dovetailed with her full-out invitation/reminder to stay true to who I am and how I want to create, NOT someone else’s “good idea”, or what worked for them.

    ~Marina Francis is the Founder of MarinaFrancis.com and has been a coach, counselor, and speaker with 18 years in the field of transformational growth

    Jenn Visser

    Working with Sarah has been the best! I felt so confident with guidance. She helped me a ton getting the structure of building a business from ground zero to up and running. I’m so appreciative of her coaching in both business and life because they’re both so intertwined. Thanks, Sarah!

    ~Jenn Visser is a Certified Mind-Body Health Coach and certified RTT hypnotherapist. She helps women create a healthy relationship with food and body. Specializing in Mindset, Habits (Making and breaking) and Hypnotherapy.

    Christina Grice

    Sarah’s style is an incredibly freeing way to work…I chose to work with Sarah because she was so intentional in creating a space to do her best to understand who I was before we even had our first meeting…Sarah, starting from meeting number one, was able to connect with me on a level that was incredibly perceptive and relatable. She took the time to understand my message and conveyed it back to me in a way that not only was completely accurate but poetic.

    ~Christina Grice is the founder of BalanceWithChristina.com and helps women of color entrepreneurs profit in their business by balancing their lives and their money.

    Lindsey Antman

    Sarah was an incredibly reliable and supportive resource throughout our Mind Body Eating Coach Certification program. When I found out she was leading a full day of business training at the live event in Colorado… I didn’t hesitate to sign up immediately! I realized my main focus in business needed to be on refocusing myself… and wow did she help us do that!
    I appreciate how flawlessly Sarah unites a room of individuals, who all come from different backgrounds, to feel comfortable identifying and sharing their goals and challenges. Some women had been in private practice for 10+ years, and some were just coming out of the gate… yet we all gained massive value from our time together because Sarah makes everything relatable. The most meaningful takeaway for me was learning how to communicate my message to other business owners and potential clients, in a way that generates the most authentic results and also fits my needs as a coach… I love how Sarah personalized this experience by identifying who each of us are and how we operate best in life. Knowing yourself is an essential part of running a successful business, and Sarah helped us understand things that no other business coach talks about!
    – Lindsey Antman, Holistic Nutrition & Eating Psychology Coach

    Mariella Danspeckgruber Borschow

    I found Sarah because I really needed help focusing my coaching business. She guided me to discover what I am best at – and what my unique coaching style is so that I can attract the right clients. She is amazing at uncovering your voice and creating concise copy for whatever your marketing needs may be.
    ~Mariella is a certified eating psychology coach, yoga instructor and mindfulness coach. After working and living in the fast-paced corporate world for ten years where she witnessed and lived the effects of that environment, she has made it her mission to help clients tune in, and feel their absolute best so that they can function at their highest potential. 

    Christine Blacke

    I wanted to let you know what a wonderful coach, teacher, listener, cheerleader, etc. you are.

    I am amazed how you can listen to what someone says (even if they don’t know what they are trying to say), decipher it, and be able to put into words what is really at the heart of the conversation.

    Working with people in this way is truly your calling!

    ~Christine Blacke is a writer who is launching Blacke Cat Tales, a space for new writers to receive a more holistic and honest approach to writing when you have a busy life