Forget Your Ideal Client (For Now)

In this second episode, I answer the question:”What ideal client should I focus on?” Rather than give the canned, expected response, we’re going deeper. Behind most questions are what we really want to know. Here’s what we explore:– What it really...

Why Doesn’t My Program Convert Anymore?

In this first episode, I answer a common client question:”Why did my program stop selling the way it used to even though the offer and demographic are technically the same?” We dig into what’s actually going on when your sales page stops connecting (and...