When Building an Aligned Business Feels Hard Before It Feels Easier

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When you’ve followed your passion or chosen yourself and, at first, it feels harder…

In today’s podcast episode, I’m naming something that came up again and again in December for me, for clients, and for so many founders I spoke with behind the scenes.

The question: “How do I make this work long term?”

Even deeper than that: “Is it always going to feel this hard?“

In this episode, you’ll hear:

  • Why doing the aligned thing for you can initially feel harder than staying in familiar (but draining) patterns
  • How those patterns of hustle, status, and “making it work” get mistaken for worth (this one is key)
  • How we reinforce this in our messaging by getting overly focused on certain metrics (and even on the kind of copy that “sells”)
  • Why surprise (exciting) opportunities often arrive AFTER letting go of the way you think you have to do things
  • What it really means to trust yourself before you have proof and why that really matters for bold, clear, impactful messaging (the kind that helps the right people find you)

This conversation is especially for creatives, coaches, and founders who don’t thrive in conventional systems. 

Links & Resources Mentioned